Title: "Understanding Brand Search no INPI"

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Knowing how to effectively perform a brand search in the INPI is key for those looking to launch a new company in Brazil. The INPI, or Brazil's National Institute of Industrial Property, is an entity tasked with overseeing industrial property rights in the country.

In essence, the brand you decide on should be unique and therefore not previously registered within the INPI. The process of a brand search involves checking the availability of your sought brand name in the INPI's database.

The importance of this procedure cannot be underestimated. Without it, you are at risk of infringing on an existing brand's intellectual property rights, which could lead to legal consequences down the line. Moreover, a thorough brand search can aid you in ascertaining whether your chosen brand name truly stands out, potentially keeping safe you from future brand identity disputes.

The INPI provides an online search facility that allows you to execute a brand search free of charge. This resource is available to everyone and can be conveniently accessed on the INPI's official website.

Remember that the INPI's database is comprehensive, and includes every the currently registered brand names in Brazil. Therefore, doing a thorough search will assist you elude any potential conflicts and will provide you an understanding into the market's current landscape.

To conduct a brand search at INPI, follow these steps:

1. Access the INPI's official website.

2. Click on the 'Services' menu and select 'Brand Search'.

3. Enter the name of the brand you want to search for in the search box.

4. Analyze the results carefully to ensure no similarities with existing brands.

In view of the significance of properly conducting a brand search in INPI, it may be prudent to search for professional legal advice. A certified trademark attorney will have the skills necessary to carry out a thorough search and can provide advice on the best steps to take if a potential conflict arises.

In summary, starting a enterprise involves not just formulating your product or service. Protecting here your brand through a thorough brand search at INPI is a crucial step in the process. Neglecting this can lead to substantial legal and financial consequences, and potentially damage the image of your business.

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